The brief was to do an 30 second advertisement of our choice, I decided to one for a Hip Hop dancer and dance instructor, Tim Law. I always found dancing exciting and there are not that many videos promoting Hip Hop dancers as professional teachers or dancers, I thought this might be a good opportunity to do one.
For the approach of the brief was to have a glitching effect throughout the design for it is a; very popular trend for Hip Hop dance clips and would make it interesting aesthetically to have the dancer glitch into different shots every 5-10 seconds. The choices I made for the colour (blue and white) and the font (sans serif) were what the client end up wanting to be in the final advertisement.
The brief was to do create a 1 minute advertisement to promote the foster care agency, Ozchild Australia. My approach was to have drawings from actual children in the animation to give it a sentimental feel to the 1 minute clip. I choose a soft, calming and sweet song to accompany my voice actor who was telling the 3 successful stories from the Ozchild website that were combined together to show there are multiple successes at Ozchild.